LinkedIn Premium 2024: Account Types, Benefits and Prices

LinkedIn has 9 different kinds of accounts:

  1. LinkedIn Free Account
  2. LinkedIn Premium Career: $29.99 /month
  3. LinkedIn Premium Business: $59.99 /month
  4. LinkedIn Sales Navigator Core: $99.99 /month
  5. LinkedIn Sales Navigator Advanced: $149.99 /month
  6. LinkedIn Sales Navigator Advanced Plus: custom
  7. LinkedIn Recruiter Lite: $180 /month
  8. LinkedIn Recruiter: $835 /month
  9. LinkedIn Learning: $19.99/month

L‍et's see which one suits you better

LinkedIn Free Account

A free LinkedIn account is perfect in the beginning. That's when you are building your network, defining your goals and reading posts. This is perfect if you don't have business, and your are not a salesman, and your aren't neither a recruiter nor having problems to get a job.

You will start discovering the other kind of accounts when you discover the limitarions of the free account.

Free account limitations

  1. Search results limitations (you don't have as many filters as Sales Navigator does)
  2. The commercial use limit (you are limited to 10 invitations notes per month, you are limited to 100 invitations per week, and is more likely to get banned if you use automations like Expandi)
  3. You can't send messages to 2nd & 3rd degree connections
  4. You can't always see who viewed your profile

1/ Search Results Limitations

When you have a free plan, if you try to search a something, LinkedIn will limit you to 1,000 results. That's because it will only let you see 100 pages with 10 profiles per page:

2/ Commercial Limit

If you are using LinkedIn to recruit or to generate leads you may have received this message. Well, that's more likely to receive if you use automation softwares like waalaxy or expandi.

When this happens, LinkedIn will not allow you to send invitations until the next week. However, if you continue doing this, then you will receive the most annoying message; the commercial limit:

If you receive the commercial limit (this can happen if linkedin detects that you are intensively generating leads or recruiting), they won't allow to use the search engine until the next month.

3/ You can't send messages to 2nd & 3rd degree connections

If you don't have Paid Account, then, you will not have access to Inmails.

That's reason why you won't be able to send messages to 2nd and 3rd connections:

4/ You can't always see who viewed your profile

Normally, LinkedIn only shows you 5 users that have viewed your profile. You can't see the rest unless you have a premium plan such as Sales Navigator,

LinkedIn Paid Account Types Benchmark

If your main goal with LinkedIn is to sell, then probably you need  Sales Navigator account. However, if you are a recruiter, a job seeker or a business man, you may want to use other type of accounts.

Let's study the differences:

LinkedIn Premium Career LinkedIn Premium Business Sales Navigator Core Sales Navigator Advanced Sales Navigator Advanced + Recruiter Lite Recruiter
Price $29.99/mo $59.99/mo $99.99/mo $149.99/mo Custom $180/mo $835/mo
InMail Messages 5/month 15/month 50/month 50/month 50/month 30/month 150/month
Advanced search ✅ +20 filters ✅ +40 filters
Unlimited people searching
Business insights
Profile viewer insights 365 days 365 days 90 days 90 days 90 days 90 days 90 days

Try WaLead completely free and without limits for 14 days.

You can do many things with WaLead, but you don't have to know everything to start.

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LinkedIn Premium Career: $29.99/month – To instantly get a job

LinkedIn Premium Career is the perfect fit for job seekets. It has been designed to help you get a job much faster. Indeed, a LinkedIn survey's result aims that with this plan, job seekets get hired 2X faster in avearge.

Advantages of using LinkedIn Premium Career:

  • See whow viewed your profile in the last 365 days
  • Enhance your profile and messages by using AI
  • Get unlimited access to LinkedIn Learning courses (with this you can get new skills and badges to stand out to recruiters)
  • Get 5 InMail credits per month. You can use them to message recruiters and business owners.
  • Study Applicant Insights data to rank better than other applicants.

LinkedIn Premium Business: $59.99/month – Perfect for Business Owners

LinkedIn Premium Business is a good fit for Business Owners. With this, you can generate leads, find good partners, and also reach out to potential investors.

With this plan, you also will increase your profile conversion, as it includes a Custom Button to drive traffic to a specific landing or Calendly page.

Advantages of using LinkedIn Premium Business:

  • See who viewed your profile in the last 365 days
  • Enhance your profile and messages by using AI
  • Get unlimited access to LinkedIn Learning courses (with this you can get new skills and badges to stand out to recruiters)
  • 15 InMail credits per month. Really useful to reach potential clients, partners or investors.
  • Unlimited browsing to find people faster.
  • Access to KBI (Key Business Insights) like industry news, company analyitics, etc.
  • Custom Profile Button to increase your conversion.

LinkedIn Sales Navigator Core: $99.99/month – Designed for salespeople

This tool has been specifically designed by LinkedIn for salespeople. It allows you get access to the best LinkedIn search engine, in order to find a good data base and reach out to your prospects.

It's also a good tool to import your leads to automation tools like Waalaxy, and to reduce the likelihood of being banned by LinkedIn.

Advantages of using Sales Navigator Core:

  • 50 InMail creadits per month to contact your prospects.
  • Advanced filters such us revenue, keywords, industry, "People who viewed your profile", "People have posted in the last 90 days" that will let you create the best database.
  • Get lead information such as email and phone number.
  • Set up notifications and alerts that let you know when a lead changes his job, posts an Ad...
  • Get lead recommendations automatically based on previous searchs.

LinkedIn Sales Navigator Advanced: A better version of Sales Navigator

Sales Navigator Advanced allows collaboration between the members of the sales team.

It costs $149.99/month per seat. And includes 3 new features:

  1. Smartlinks
  2. Teamlink
  3. CSV Upload

1/ Smartlinks

LinkedIn Smartlinks allows creating PDFs, sales presentations, Reels and Webinars adding the files or links. This features tracks the links and tells which and when the leads are reading the files you have sent. With this, you will optimize your prospecting campaigns.

2/ Team Link

Team Link is a feature that helps you detect warm introduction to the prospects that you search on Sales Navigator.

3/ CSV Upload

If you have a good B2B database, then this will be helpful. CSV Upload, allows you get databases from other sources like Apollo or Crunchbase, and import it directly into Sales Navigator.

Instead on searching by using the Excel editor, now, you will be able to apply the Sales Navigator search engine to your database.

LinkedIn Sales Navigator Advanced Plus: Custom price - Designed for Enterprise

This plan is for huge companies that use CRMs like Hubspot and Salesforce. It offers advanced features as well as CRMs integrations.

LinkedIn Recruiter Lite: $180/month – For recruiters and small recruiting agencies

LinkedIn Rectuiter Lite is used by HR professional, small recruiting agencies and Business Owners hiring at small scale.

The features this plan offers are:

  • 30 InMail credits per month per user to contact candidates.
  • See who viewed your profile in the last 90 days
  • Unlimited browsing to find people faster.
  • Multi-user dashboard for team collaboration.
  • Unlimited Job posting.
  • Job and InMail analytics reports.
  • Alerts for candidates search and activities.

Recruiter Lite also offfers small ATS system to manage your recruitmente process:

LinkedIn Recruiter: $835/month – For hiring at scale

The are two types of LinkedIn Recruiter plans; Recruiter Professional Services and Recruiter Corporate.

Recruiter Professional Services

This plan offers:

  • All Recruiter Lite features
  • 100 InMails per month to contact candidates
  • Bulk send up messages (25 at once)
  • Dashboards with your own recruiter data (LinkedIn won't have access)

Recruiter Coporate

This plan offers:

  • All Recruiter Lite features
  • 150 InMails per month to contact candidates
  • Bulk send up messages (25 at once)
  • Dashboards with your own recruiter data (LinkedIn won't have access)
  • ATS integration with +30 tools like Oracle, Jobscore, Lever...

Note: ATS means Applicant Tracking System and it's used to track the candidates in your pipeline with information from multiple platforms.

LinkedIn Learning: $19.99/month - Perfect to develop new skills and get both badges and certificates

LinkedIn Learning is the platform where LinkedIn offers +21,000 courses prepared by high-quality professionals. This platform is one of the most underrated feature LinkedIn has ever offered.

For only, 20 bugs/month, you can do unlimited courses, learn new skills, get certificates and boost your LinkedIn profile. If you are a business owner it may be useful to learn acquiere new knowledge, and if you are a job seeker then it's even better to shine and post your certificates.

For each course you finish, you will receive a certificate like this one:

WaLead: The perfect CRM for LinkedIn

If you think Sales Navigator is not enough (we know that 50 InMails per month is too low), and you are exploring other solutions or CRMs that integrate with LinkedIn, then you may like WaLead.

WaLead is a CRM tailored for LinkedIn Users that offer these features:

1/ Browser Extension

With WaLead Chrome Extension, you can save your LinkedIn leads with just 1 click.

You will get:

  • Image, company details, website and biography.
  • Your prospect's emails
  • Your prospect's phone numbers

2/ Pipeline and tasks management

With WaLead you can manage your leads, create tasks and activities, as well as collaborate with your team members:

3/ LinkedIn Posts Scheduling

Our Scheduling module helps you schedule LinkedIn posts and comments. And also attribute your generated leads to your LinekdIn posts:

We offer all this plus a B2B data base with millions of leads, leadgen courses, dashboards and analytics, and much more, for only 50€/month. Start now your 14 days Free Trial.

Try WaLead completely free and without limits for 14 days.

You can do many things with WaLead, but you don't have to know everything to start.

Start for free
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