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The default LinkedIn URL you get when you create an account doesn’t look professional. That is why is better to change it for a custom LinkedIn URL.
In this article, we are covering:
2/ Where to find your LinkedIn URL?
3/ How to customize your LinkedIn URL?
4/ How to customize your LinkedIn page URL?
5/ How to optimize your profile for Google SEO?
6/ How to optimize your profile for LinkedIn SEO?
7/ 8 LinkedIn URLs Examples to Boost your profile
Your LinkedIn URL is a link direction that any user on the intenet to your public LinkedIn profile. This URL normally starts with https://www.linkedin.com/in/.
This URL is really important because it's the easiest way for someone to learn more about you, do business with you, or simply know you. Also, if we can show trust or social proof, is a nice link to share in our Email Signature, QR codes, investors deck, etc.
The important thing is that if you set up a well-optimised URL, you will 10X your visibility because you will be attracting visitors from LinkedIn searches and also Google searches.
When you create your LinkedIn account, the random assigned URL is something like this:
https://www.linkedin.com/in/fullname-randomstring
Here we have a clear example:
However, people who optimize they profile, use a strategic combination like:
https://www.linkedin.com/in/company+name
Here we have a clear example:
Once we know this, let's customize your LinkedIn URL.
If you go to your LinkedIn profile (laptop view) you can find your LinkedIn URL in the search bar of your navigator:
You can also find this information in the "Contact info" button:
Let's see how to do it step by step:
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There are a few things you need to know when changing the URL:
Last thing, remember that once you change your URL, every link pointing at your last URL won't work, so remember to change it on your Email signature, add 301 redirections when necessary, and try not to change your LinkedIn URL too much.
Let's see how to do it step by step:
If you enter the company page as editor or admin, you will see this page:
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As you see, editing the company URL is much easier.
You can do many things with WaLead, but you don't have to know everything to start.
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If you set a good URL for your LinkedIn profile, you will get a lot of views and stand out for some keywords on Google. With this, you can position yourself and get much more leads than your competitors:
This is also useful, in case you want to appear in Google if someone searches your company.
Millions of searches happen on LinkedIn every day, with the LinkedIn search tab and also the Sales Navigator search tab. So, if you have a well-optimized profile you will position your profile ahead of other job seekers, competitors, professionals, etc.
Let's see an example:
To gain this LinkedIn SEO visibility you have to:
Let's see the 8 best-performing examples:
What you have to do is just remove the random string that LinkedIn adds by default to your URL.
If you remove it, your profile will go from this:
https://www.linkedin.com/in/esmeralda-martinez-5349221b2/
To this:
https://www.linkedin.com/in/esmeralda-martinez/
If you are a company owner or a startup founder, you may want to appear as a contact when leads, potential investors, or employees search your company's name on Google.
If that's the case, your profile should go from this:
https://www.linkedin.com/in/adam-robinson-72993021f7/
To this:
https://www.linkedin.com/in/adam-robinson-rentention/
https://www.linkedin.com/in/adam-retention/
https://www.linkedin.com/in/retentionadam/
Check how the strategy does work:
If you are a freelancer, a consultant, or an agency owner, you may want to stand out and attract potential customers who use search engines to buy a service.
If that's the case, you should add your service.
If you do it, your profile will go from this:
https://www.linkedin.com/in/esmeralda-martinez-5349221b2/
To this:
https://www.linkedin.com/in/esmeralda-leadgeneration/
If you are a job seeker you would like to stand out to potential recruiters or managers from all over the world who may want to hire you.
If that's the case, you should add your title.
If you do it, your profile will go from this:
https://www.linkedin.com/in/esmeralda-martinez-5349221b2/
To this:
https://www.linkedin.com/in/esmeralda-martinez-fractional-sales/
If you are a content creator, or an expert in a concrete niche, then you may want to change your URL to appear as an authority to your audience.
Thus, your profile URL will change from this:
https://www.linkedin.com/in/esmeralda-martinez-5349221b2/
To this:
https://www.linkedin.com/in/esmeralda-nocode/
Are you known for your business, your song, your book, or your podcast?
Then, you should turn your LinkedIn URL from this:
https://www.linkedin.com/in/esmeralda-martinez-5349221b2/
To this:
https://www.linkedin.com/in/notion/
https://www.linkedin.com/in/morningbrew/
https://www.linkedin.com/in/atomic-habits/
Are you starting your startup and you would like to position your company as a solution for a niche?
Then you should turn your company's URL from this:
https://www.linkedin.com/company/walead/
To this:
https://www.linkedin.com/company/walead-crm/
This will help your position your company for SEO:
Are you seeking a job? Then we have nice trick that will help you boost your visibility upon recruiters.
Turn your LinkedIn URL from this:
https://www.linkedin.com/in/esmeralda-martinez-5349221b2/
To this:
https://www.linkedin.com/in/esmeralda-opentowork/
https://www.linkedin.com/in/esmeralda-lookingforajob/
https://www.linkedin.com/in/esmeralda-looking-for-a-job-in-a-startup/
If you want to increase your impressions in LinkedIn, we suggest you to read this article where we explain how to schedule LinkedIn posts in 2024.
You can do many things with WaLead, but you don't have to know everything to start.
Start for free
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