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Understanding how to use LinkedIn Sales Navigator is a must if you want to tap into a vast network of more than 1 billion professionals and secure a steady stream of leads flowing into your pipeline.
This powerful tool will make it easier for you to identify, target, and engage the right prospects and supercharge your lead-generation efforts.
Our guide will go beyond the pedestrian tactics and show you how to use LinkedIn Sales Navigator effectively and get more bang for your prospecting buck.
Read on to learn:
The following tried-and-true 7 tactics work like a charm. Both we at HeyReach and our users have tested them out and got some amazing results. Here are some numbers to prove this:
To make sure you can replicate this success, we’ll break down each tactic into actionable steps.
Targeting people who regularly share content, engage in conversations with other members, and contribute to discussions on the platform is an excellent tactic for generating leads.
You can expect higher response rates and more meaningful interactions since active users already value LinkedIn as a networking tool and are making the most of it.
When trying to attract the attention of LinkedIn’s most active members, the “Posted on LinkedIn” filter becomes your best friend.
Here’s how to leverage it like a pro:
Bonus tips
Don’t just say, “Your recent post about your recent project was interesting. I’d like to have a chat about it.”
This is too generic and shows a lack of genuine engagement.
A better approach would be, “Your post about your recent project on renewable energy solutions caught my eye. I was particularly impressed by the innovative approach you took to solve the grid stability issue. In my own work, I’ve explored similar challenges and found some strategies that might complement your findings. Would you be open to a conversation about this?”
This specific and thoughtful message not only shows that you have actually read and understood their post but also positions you as an expert and someone who can add value to the conversation.
You can also share an insightful article related to their post, offer solutions to a problem they mentioned, or provide your unique take on things.
Sometimes you’ll get crickets, but don’t give up just yet. If you don't receive a response right away, come up with a follow-up that offers some additional insights. Be persistent, but know when to call it quits.
Why this strategy works:
Instead of sending canned, generic messages to a bunch of potential leads and casting a wide net, prioritize quality over quantity.
It’s only logical that you’ll have more chances of getting a response and possibly building rapport with your prospects when they see that you’ve taken the time to understand what matters to them.
LinkedIn Sales Navigator’s “Connections of” filter is a game-changer in your quest for targeted leads. It works best for exploring the networks of your current clients or competitors' connections.
Result? A surefire way to boost your chances of finding potential customers who are already interested in your products or services.
Here's how to use Sales Navigator’s “Connections of” filter for LinkedIn prospecting.
Step #1: Identify your clients or competitors
Begin by running a search for your existing clients or competitors. Use filters like company name, industry, or specific job titles to narrow your search results accurately. This step lays the foundation for identifying valuable networks you can tap into.
Step #2: Unearth their connections
Once you generate a list of desired contacts, access the “Best path in” search and scroll to the “Connections of” section. Here, select the 1st connection whose connections you would like to view. This simple action will reveal profiles of people from your clients’ networks, opening up new avenues for potential business opportunities.
Step #3: Segment by job titles
To further refine your search, use the “Job Title” filter. Input job titles that align with your target audience, such as “Marketing Manager,” “Sales Director,” or “CEO.” This segmentation will allow you to focus your efforts on decision-makers and key stakeholders who have the authority to greenlight deals.
Why this strategy works:
Using the “Connections of” filter piggybacks on existing networks of clients and competitors who are already within your industry’s ecosystem.
You practically leverage established relationships, creating a sense of trust and familiarity that cold outreach lacks. When you connect through a mutual contact, prospects are more likely to view your interaction positively, considering it as a vetted introduction rather than an unsolicited approach.
Starting a new job is both exciting and stressful.
Professionals recently transitioning to new roles are more open to new opportunities, tools, or services to help them navigate their new positions. So, identifying and targeting them is a super smart move.
That’s where the “Changed Jobs” filter within LinkedIn Sales Navigator comes into play.
Here’s how you can make the most out of this approach:
Check out our cold message templates, or customize the one below::
“Congratulations on your new role as [Job Title] at [Company]! Transitioning to a new position brings exciting challenges and opportunities. I’ve been following [Prospect’s New Company] for a while and noticed you might benefit from [Your Product/Service]. It’s designed to help with [Specific Challenge]. I’d love to discuss how it could support your goals in your new role if you're open to it. Best wishes in your new venture!”
Why this strategy works:
By reaching out with a personalized, supportive message, you’re not only offering value but also establishing a connection at a potentially pivotal moment in their career. This method helps you build genuine connections, setting the stage for meaningful professional relationships.
You can do many things with WaLead, but you don't have to know everything to start.
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You can do many things with WaLead, but you don't have to know everything to start.
Start for free.png)
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